Turning Visions Into Reality


Turning Visions Into Reality

Leading marketers to explore new territory to create innovative brand experiences, since the beginning of the internet.

I work with people with a Vision and the drive to innovate, who need guidance (and sometimes tough love) to:

  • Simplify their offering;
  • Be bold defining their promise;
  • Be pragmatic and get to market.

Contact me if you need:

  • Help making your vision a reality;
  • Someone who speaks 'creative' and 'geek';
  • Seasoned experience and a collaborative approach to guide your team.





Lead teams of experts to innovate marketing.

C-suite and senior marketers work get:

  • Vision turned into results-oriented marketing strategy;
  • Gain ideas and consensus from internal and external stakeholders;
  • Third party, straightforward POV from a customer advocate.

Agencies work get:

  • Tight briefs;
  • Honest and open collaboration;
  • A connector for interdisciplinary teams (agency, direct, digital).

Recent work includes:

  • Executive training on social media for lead generation and relationship development;
  • Site strategy and resourcing model for v3 of site as engine for leads and sales;
  • Positioning entertainment app for innovator in their category;
  • Position and messaging for new premium service offering in financial services;
  • New customer experience for very established data generation services;
  • Reframing a top co-branded credit card to drive acquisition and usage;
  • Advising not-for-profit to speak boldly about their point of difference, hip hop.



Proven “double-heading” planning method developed over years of leading clients and agency teams.  The power of this method is driven by:

  • Co-operative collaboration during planning.  Engaging the leadership team, internal and external stakeholders to: uncover knowledge, bring blue sky ideas to light, create actionable strategies and set up successful execution across various parties.
  • Playing the role of Customer Advocate.  Creating an empathy for the customer to ensure customer-centric reality checks throughout planning.  

A passion for understanding the customer experience of the brand has lead to a “Method approach” resulting in walking a cheetah in Tilley gear and earning the nickname ‘wheelie girl’ when working on Harley-Davidson.




What others have to say:

“Brilliantly blunt.”

“Truly a partner.”

“Shaped and reframed our approach to digital marketing.”

“Gets the job done brilliantly. Always.”