Invest in Kids’ mission is to transform the way Canadian parents are educated and supported. Invest in Kids translates the science of parenting into engaging, easy-to-understand, relevant resources for parents.  They came to Quizative to go digital.

Goal:

We needed to take innovation further and transform their communications to service Gen X and Gen Y.

Insights:

  • Parents often feel isolated during the early years of their child’s development, due to literal isolation at home and also the breakdown of the family network of advisors.
  • Their lifeline is digital social connections, not real life.
  • Parents consume info via video online.
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Strategy:

Create a social community online, using training videos, professional moderation and customized content as the foundation.


Results:

parents2parents is a reliable, trustworthy online resource that parents rely on for simple but thoughtful coaching.

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