We continue to build on our sales-driving Purity is Priceless brand platform. This spot launches Jamieson’s new sub-brand OmegaRED.TM
Our hero product is OmegaREDTM Super Krill and we tell the story of sourcing the key active ingredients from the purest oceans. We've also evolved the platform to introduce health benefits with strong claims based on clinical studies.
At Cundari, we've been trying the product. I don't have hard evidence that it's saved our hearts (yet) but some of us are happy to report better feeling joints.