CRM Communication Leadership
Customer Relationship Management, at the intersection of brand and digital
CRM Strategy
Customer-centric, multi-channel plans with results projections and analysis
Customer profiles, customer journeys, positioning, content planning
Messaging Planning
Personalized messaging for individuals and segments
Bridging brand voice and micro-targeted customer-centric messaging
Research and Stakeholdering
Qualitative and quantitative customer research to find insight and validate ideas
Stakeholdering with team members, external customers, internal customers
Communications Auditing
Review and analysis of owned media: sites, email, direct mail, social, ads
Collaboration with experts to create disciplined report