Parenting for the YouTube Generation

Invest in Kids’ mission is to transform the way Canadian parents are educated and supported. Invest in Kids translates the science of parenting into engaging, easy-to-understand, relevant resources for parents.  They came to Quizative to go digital.

Goal:

We needed to take innovation further and transform their communications to service Gen X and Gen Y.

Insights:

  • Parents often feel isolated during the early years of their child’s development, due to literal isolation at home and also the breakdown of the family network of advisors.
  • Their lifeline is digital social connections, not real life.
  • Parents consume info via video online.
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Strategy:

Create a social community online, using training videos, professional moderation and customized content as the foundation.


Results:

parents2parents is a reliable, trustworthy online resource that parents rely on for simple but thoughtful coaching.