Snapchat: A Campaign History (CMA Blog)
Snapchat has grabbed marketers' attention over the past year with its rapid adoption by youth. Seen as the channel for 13-23 year olds, last year 18-34 year olds jumped on board. Snapchat has even surpassed Twitter within that demographic group.
The following is a snapshot of how marketers are using this social channel, which may give you some ideas for your own organizations.