Mobile ideation

This was one of the funnest innovation projects I’ve worked on.  Accessible Media Inc engaged Quizative to find opportunities to aid visually impaired people by using mobile technology.

Goal:

Identify ideas for mobile applications that will assist the visually impaired to navigate the world of information and communication.

Process:

I used elements of the first two phases of my Planning Model.

  • Assess phase:
    • Audit of available products and mobile platform capabilities.
    • Interviews with key stakeholders including the client and their end customers.
  • Vision phase:
    • Blue Sky Ideation Session with Quizative experts, AMI experts, a visually impaired end customer and her dog.

Results:

Vision and roadmap, including initial budgets and project plan to implement the short list.