LinkedIn training

 Highlights:

✓ Market your brand through your employees’ LinkedIn networks

✓ Quick and easy training for employees

✓ Method that requires only 10 minutes/day

✓ Plus, approach for Marketing to provide brand content

LinkedIn is the largest business network in the world, and everyone you want to do business with is there.  

So I am mystified (sort of) about why so few professionals are using it to market their brand. Actually, it’s not really that mystifying because in the past decade I’ve consistently heard the same thing.  It takes too much time.

Over the years I’ve refined the training to:

• 4 crucial sections on a LinkedIn profile to professionalize your personal brand

• 10 minutes/day habit to use LinkedIn as a no-cost media platform for your business

The secret to success is making it easy for employees

The first step is checking in with the marketing/social media department to see if they have a system for publishing brand content. I can provide leadership and frameworks to systematize their process.

When the content system is in good shape, it’s time to train employees. The ‘trick’ is to benefit them by helping them build their personal brands. The approach is simple and training is quick. Additional coaching through profile audits and one-on-one meetings are recommended to drive change.