Stakeholder engagement

 Highlights:

✓ Invite your internal team to be part of the process

✓ Scale customer research dependent on goals, timing and budget

✓ Get potential outliers onboard

✓ ‘Isolation’ engagement no problem

I developed my process collaborating with talented people over the years. This increased my appreciation of what different points of view contribute. I also learned that hard selling a solution leads to resistance or outright rejection of the idea.

My Engagement Model allows you to include viewpoints of your team members, external customers, internal customers and other important influencers. I lead the process to ensure all contributors feel they have been heard and valued. Though the viewpoints are diverse, a common theme always emerges.

The Engagement Model will lead to success on strategic marketing initiatives, such as:

• Brand strategy

• Solving communication problems

• Creating new ideas

The secret to success is making it easy for employees  

There is a defined process for Discovery and Ideation, with specific touchpoints for research and validation. I will recommend to you exactly whom to engage and when in the process, after talking to you. Depending on scale, timing and budget there are various solutions from large scale quantitative research to one-on-one video interviews.

To help you think about who you would want to engage, see my LinkedIn blog to stimulate your thinking.

When people contribute, the end result is ideas they believe in